(Reuters) -Toymaker Mattel is partnering with OpenAI to test the ChatGPT maker's artificial-intelligence video model Sora 2, OpenAI CEO Sam Altman said at the company's Developer Day conference on Monday.

"Mattel has been a great partner working with us to test Sora 2 in the API (application programming interface) and see what they can do to bring product ideas to life more quickly. So one of their designers can now start with a sketch and then turn these early concepts into something that you can see and share and react to," Altman said.

Find out more : https://www.thestar.com.my/tech/tech-news/2025/10/07/mattel-partners-with-openai-on-sora-2-ai-video-model

The partnership aims to help Mattel accelerate product development processes. "One of their designers can now start with a sketch and then turn these early concepts into something that you can see and share and react to," Altman explained.

This collaboration will enable Mattel to transform initial product sketches into visual concepts more efficiently, potentially streamlining the company's design workflow.

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